These points are most important in SEO. Without these points, SEO is incomplete. We are providing the best SEO Services in Pakistan. If you want any services of SEO so contact with us
1 – UNDERSTANDING GOOGLE
If we oversimplify the concept of natural referencing, we can say that it is based on three bases:
The source code;
Contents ;
The links.
These three key points must be constantly worked on, and we can add two other aspects that will indirectly influence your SEO: the strategy and the ergonomics of the site.
The question is, therefore, simple: why does Google position a site first on a specific request? To answer this, we must understand the path of the search engine:
it crawls the web (the crawl);
As content is detected, it analyses it and adds it to its web page database (indexing);
it then follows the links found in the new content to continue its crawl;
at the same time, when the Internet user searches, he retrieves all the content that could be “relevant” to the request, then he classifies them by “relevance” and popularity.
Note :
Note that the search engine constantly personalizes the results according to your browsing history, whether or not you are connected to your Google account, your geographical position, or even whether you are on a mobile or computer. If you want to know where you are in Google, use positioning tracking software like Ranks or MyPoseo.
2 – ALLOW THE CRAWL TO BE REFERENCED
Once we understand the overall operation of the search engine, we realize that we must help it to scan our site. For this, there are some basic rules:
Each content has a single URL and is exclusive. It is, therefore, necessary to avoid being able to access the same content via several different addresses:
mysite.com
monsite.com/?mangerdespommes
mysite.com/index.html
We avoid blocking elements:
Flash format;
The NoIndex directive (“does not index this content”);
404 errors;
Redirects;
Forgetting alternative texts
Etc.
Each page has unique and relevant content that meets a need.
3 – FACILITATE INDEXING
We will then facilitate the addition of our content in the database of the search engine:
We list our range (Site Map page and sitemap file);
We tell him where we are on the site with:
the menu ;
the navigation path and it’s schema.org markup;
canonical URLs;
We facilitate access to all our content with;
manual links between our content;
related articles.
4 – TARGET A KEYWORD OR AN EXPRESSION
Of course, we must always try to meet the Internet user; that is to say, target the expression that the latter will type. It involves very simple things:
each content meets one or more specific needs;
each content has an objective (sell a service or a product, recover an email address, improve awareness, etc.);
you have to think about how the Internet user will express his need;
it is necessary to know if the keyword in which one targets is sufficiently typed.
5 – WRITE “RELEVANT” SEO CONTENT
Once the target keyword is in mind, you have to try to be “relevant”. This notion is rather vague and differs from its original meaning because we address a robot that does not have the same capacity for understanding as a human. Here again, SEO is based on foundations that have not changed:
the content is sufficiently long;
it includes the term (s) to be targeted;
the content also contains words from the same semantic universe (synonyms, names linked, or often used).
the publication includes videos and images;
the content is placed coherently in the structure of the site (which implies that the latter is well designed);
The publication is, of course, optimized for SEO (H1, Title tag…).
The structure of its site is, therefore, essential!
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