We, as human beings, like to think of ourselves as creatures of reason. We reassure ourselves that we make our choices based on rational thoughts. This doesn’t seem right. The reality is that we are very emotional people who are inspired by certain emotional processes and behaviors.
So what does this mean for a website designer?
While designing a functional and logical website is important, you mustn’t forget the emotional impact of every interaction your customer has with the sites you create. Sites that don’t elicit emotional responses aren’t just boring; they are forgettable.
A forgettable website is a poison for any website designer’s wallet. That’s why we’re going to introduce you this year to some easy ways to use emotions in your designs.
In web design, getting to the bottom of the emotion
First, in user decisions, you need to consider the role emotion plays.
The book Emotional Design by Don Norman says there are many things that designers can do to make their projects more emotional. Even something as basic as concentrating on your website’s visual impact will increase the chance that you will meet your audience on an emotional level.
An important thing to remember about emotional design is that it’s not just about doing well for your customers. Emotion can be both positive and negative. Sometimes negative emotions have more impact than positive feelings – it all depends on the type of site you are trying to create.
A website selling health items to clients should make the audience feel relaxed and assured that a trustworthy item is purchased. It might also need to cause tiny feelings of concern or concern in the audience about what may happen if they don’t buy, however.
Knowing how to balance positive and negative feelings is how a designer takes a simple website design and turns it into something amazing.
So, where do you start?
1. Use visuals to trigger emotions
Visuals are one of the easiest points to use when designing for emotion. This is because the visuals are fantastic for bringing out feelings.
By helping them understand how your product works or by making them laugh when they land on your website, animation can create an emotional bond with your audience. A genuine picture of working together with your team will inspire confidence and a sense of affinity.
Color is one of the most common visual elements used to trigger an emotion.
Colors like blue and green in the digital design world appear to evoke feelings of calmness and serenity. Red and yellow, on the other hand, also inspire feelings of enthusiasm and satisfaction.
The way you use color can make a huge difference to the way users feel when they arrive on a website. For example, the website would have been pretty boring if it was just a basic black and white screen. However, a banking site cannot afford to overdo it with animations or illustrations in most cases, as this can damage its professional image.
Adding specks of blue to complement the brand’s color palette is a great way to build a sense of confidence. The bank portrays itself as a trustworthy place due to its innocent and warm appearance.
On the other hand, the medium-sized scale of the bank’s website is an easy-to-follow hierarchy. Its easy-to-read font and its simple headers and button make it easy for the customers to use or click through.
2. Create engaging and emotional interactions
Visuals are a great way to incorporate emotion into digital design. However, this isn’t the end of it, but the beginning. I’m talking about the emotional dimensions of the design decisions and how it can be expressed in the website’s content to the consumer.
Successful interaction with a website or app should be easy and clear enough to feel comfortable taking the next step in their journey. It must also create the right sensory experience and also enhance the user’s mood/state.
You get a signup sheet loaded with details that you already have and have already filled out for you. The account doesn’t just pop up for you, but rather it is handed to you by the provider.
You also get details next to the signup you are signing up for, with little checks next to each of the free features you get. It tells the customer of them being at the right place, reminding him/her that they are in the right place.
Using a box, putting coupon information next to the registration form also helps make the interaction more emotional, telling consumers that they have something for free.
On every occasion that a person interacts with a website, they get a better chance of connecting with the website in an emotionally tinged way. On the web site, when a three purpose or more is applied to the cart, there is a subtle animation on the cart icon that tells the customer that they still have something in the cart.
When they click to check out, they get instant information, including what they can do to “gift wrap” their item and buttons for the different payment options available.
Whenever you design a page for a website, whether it’s the checkout page, product page, or anything else, think about the interaction the visitor is having at that time. . How can you make sure every customer feels more comfortable, excited, informed, or engaged?
3. Take advantage of microcopy and details to express your emotions
Visuals are a great way to express emotions. However, this is not the only option.
As a designer, you will need to consider combining web design using microcopy to communicate with clients on a deeper level.
Rather than drawing attention to tedious, annoying, or impersonal instructions, notifications, and error messages on a site, how can you ensure that everything on the website has the same emotional impact?
Just adding a small illustration is enough to provide a much more emotional experience for customers. Micro-copies and compelling 404-page illustrations can also strengthen the connections customers have with the sites they visit.
Watch how Google added a dinosaur game to the page customers are referred to when they don’t have an internet connection.
The correct micro-copying and communications could automatically turn a negative event, like “not being able to connect to the internet”, into something psychologically beneficial.
When it comes to customer / end-user (and vice versa) emotional interaction, web designers also need to note the little details which can make a difference. This difference can have a significant impact. Getting extra features helps make websites memorable and well-liked by the public.
Don’t choose emotion over functionality
Since it’s so important not to overdo it with emotion, you need to keep an eye out for it at all times, no matter what website you’re creating. A web site that makes good use of an umpteen number of small elements, including cute icons and unique interactions, could turn out to be too heavy to load.
While it’s helpful to think about how each end-user interaction with a website will make it feel, it’s important not to overlook web design basics when you’re at it. And after the concept is fine, the last thing you can do is make sure that this product is easy to apply, fashionable, and attractive.
Ensure that the user interface is safe and secure. Pay attention to the fundamentals of user experience design and make sure that the “Emotional Elements” you include won’t harm the user experience.
If you can find the right mix of emotional impact and functionality, you can create the type of website that audiences will never forget.
Web Development Services is one of the best Web Development Company which offers reliable web development in Pakistan. We are Provides Business Websites, Emotions in online Websites, and any Classified website and other website development. So contact us now to create your business website.