Are you the proud owner of a hair salon or barbershop and want to promote it on the web? You are in the right place! As the days when advertising was mainly done in newspapers are over, and a simple display in your window is no longer sufficient to attract customers’ attention, you must imperatively mark your presence on the web.
The visibility that it is possible to gain from it is now essential for any company that wishes to carve out a prominent market position. But how do you go about standing out among all this competition?
8 web marketing strategies for your hair salon or barber!
1) determine who your target audience is
Before we go any further in developing web marketing strategies that could help you market your hair salon or barbershop, let’s start by establishing the interest of identifying your target audience. This is an essential preliminary step that will form the basis of your entire process. From this, you can be sure that the efforts invested will give the expected results.
2) Create a website
Although this recommendation seems obvious, we absolutely must include it in this list if only to try to convince the incorruptible. Indeed, for those who still do not have a website for their hair salon or barber, it is essential to correct this situation.
But why is that? The reasons are numerous, but let us first specify that a website is a source of information accessible anytime and anywhere. Also, it allows you to present the range of your services or your products without even one of your employees being mobilized to do so.
For the traditionalists, let’s say that a website is easy and inexpensive to update, which is a huge advantage over print media. Also, given the omnipresence of the web in the daily life of your customers and its integration into their consumption habits, a website offers you visibility, the usefulness of which you cannot deny.
3) Develop a natural referencing strategy
An SEO strategy will allow your site to be seen by search engines and bring potential customers to you. While having a site is important, it’s just as essential to make it visible to your target audience. Otherwise, your efforts will be wasted.
If necessary, hire an SEO agency. This will ensure that all the necessary parameters are put in place (integration of keywords, obtaining backlinks, good structuring of the content, etc.) and will make your hair salon or barber’s website a headliner. in search results.
4) start an email marketing campaign
For different segments of your target audience to receive content specifically dedicated to them, launching an email marketing campaign is a great idea. However, you will need to have a good database to avoid sending the same content to everyone. This practice is indeed not recommended because it tends to generate a disappointing open rate.
Note that it is possible to plan shipments based on the Internet user’s actions and therefore easily meet specific needs such as following up on the delivery or granting rewards.
5) Be present on social networks
To keep a close link with your target audience and preserve their interest in your company, be present on social networks. This will allow you to tell him about your new services, products, or promotional offers that may be of interest to them.
Social networks’ visibility is essential for any company that wants to make itself known and retain its customers. Also, the contests posted on your page will make it much easier to obtain leads. Sharing your content will be of great help in promoting your business.
6) bet on content marketing
Creating interesting and well-referenced content offers multiple advantages. Among these, let us first mention the possibility of demonstrating the breadth of your knowledge in your field.
Secondly, we should mention that publications implementing good natural referencing practices will improve your site’s positioning in search results. Also, effective content marketing will undoubtedly bring a good dose of traffic in your direction and help strengthen your notoriety on the web: new trends, new experts in your salon team, or valuable advice. On daily hair maintenance, there is no shortage of ideas!
7) use paid search
While this strategy is not sufficient on its own, paid search is an avenue to consider. Buying keywords through Google Adwords is an effective way of quickly helping your business move up a few ranks in the search results.
8) Showcase your successes!
In general, the best way to make your clients want to have their hair done at your place is to offer them proof beyond any doubt that they will not regret it. Whether it’s on your website, on your Facebook page, or in your newsletter, don’t forget to include attractive visuals that can showcase your expertise. Whether it is cuts, dyes, hairstyles, any occasion is a good time to brag about your merits and attract more and more clients to you!
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